humans are very competitive. When you package something as a
competition, most people will want to be involved. Certainly
personality types shy away from competition, but most people are
naturally competitive and some people are naturally cooperative.
must be able to see how the use of competition works within the
group they are dealing with.
you introduce competition into your presentation,
you can create rivalry between different entities. Maybe you
are using a competition where each individual is competing against
himself or perhaps you create competition between the individual
of the group. Maybe you are pitting the group against another
or perhaps you are trying to get them to compete against the
All of these
approaches will create involvement, but the most effective way
may be to get the whole group working together against
a common enemy. When you can create a unity of competition against
an enemy, you will see more energy, teamwork, and motivation toward
the goal. When the forces are divided, and the competition is against
each other, you create instant involvement. The fastest way to
set up this type of competition within a group is to either create
an external threat or to simply set your group against another
A group of researchers wanted to test the effectiveness of competition
as a motivator at a summer camp for boys. As you might imagine,
it was pretty easy to create an atmosphere of competition. In
fact, simply separating the boys into two cabins created sentiments
of "we versus they". The competitive feelings between
the two groups increased as increasingly competitive activities
were introduced. For example, as they involved the boys in cabin-against-cabin
treasure hunts, tugs-of-war, and other athletic team competitions,
name-calling and scuffles grew more common.
the researchers sought to see if they could use the competitiveness
cooperation toward something mutually productive and beneficial.
The researchers set conditions so that if the boys didn’t work
together, they were all at a disadvantage and, conversely,
if the boys did work together, all had the advantage. For
the truck going into town for food was stuck. It required all
the boys helping and pushing to get it on the road again. When
the boys were told there was a great movie available to rent
but no money to rent it, the boys pooled their resources and
enjoyed the movie together.
the next Millionaire Diamond Mine
Engaging The Five Senses
taken from Magnetic Persuasion by Kurt Mortensen
Mortensen, author of Exponential Success Skills and Weapons
of Influence, is one of American’s leading authorities
on Persuasion, Motivation and Influence. After receiving a
Masters of Business Administration and a Bachelors of Arts,
he began many successful entrepreneurial ventures, through
which he has acquired many years of both experience and success.
In addition to his extensive entrepreneurial and sales experiences,
Kurt is a sales and persuasion coach helping thousands of people
reach higher levels of success, income and persuasion mastery.
Currently, he is a speaker, consultant, and a Trainer for Mark
Victor Hansen and Robert G. Allen Protégés.