Inner Wealth Perspective

Influence: Ten Characteristics of Highly Influential People
Segment 9

Influence is a key element in mastering the techniques of Magnetic Persuasion.

Influence is the highest form of persuasion. With influence, people are spurred on to action because of your character, not your maneuvers. Persuasion is what you do or say, but influence is who you are.

How does one gain this type of influence? How do you gain a strong enough influence over people that they will act simply because an idea came from you? How about having a strong enough influence over people that they are still compelled to move forward even when you’re not around? There are ten crucial attributes one must possess to gain this kind of influence. The Ten Attributes of Influence are divided into the Five C’s of Trust and the Five Points of Presence:

The Five C’s of Trust

  • Character
  • Competence
  • Confidence
  • Credibility
  • Congruence

The Five Points of Presence

  • Charisma
  • Passion/Enthusiasm
  • Optimism/Attitude
  • Empathy
  • Vision

The ability to gain and keep trust is a vital factor in being able to influence others. Research has shown, time and time again, that trust is always a contributing factor in the ability to influence others. When a person trusts you, trust alone can cause them to accept your message. On the flip side, if people don’t trust you, all the evidence, reasoning, facts, or figures in the world won’t get them to budge.

Trust can be an ambiguous concept, but certain things are quite clear: You can’t get others to trust you unless you trust yourself first. Your message will not be convincing to others unless it’s convincing to you. Whenever someone tries to influence us, we ask ourselves, “Can I trust this person? Do I believe him? Is she really concerned about me?” We are less likely to be influenced if we sense that the person is driven solely by self-interest.

Never assume that people trust you. Always show the world you are someone to be trusted, no matter what the circumstances are. You can gain and enhance trust by doing the following:

  • Keep your promises
  • Be reliable
  • Under-promise and over-deliver
  • Admit your failures and weaknesses
  • Use logic with your emotion
  • Exhibit true concern for and about others
  • Never assume people completely trust you
  • Tell people only as much as they’ll believe
  • Tell the truth, even if it hurts
  • Downplay any benefits to you

Excerpts taken from Magnetic Persuasion by Kurt Mortensen

Kurt Mortensen, author of Exponential Success Skills and Weapons of Influence, is one of American’s leading authorities on Persuasion, Motivation and Influence. After receiving a Masters of Business Administration and a Bachelors of Arts, he began many successful entrepreneurial ventures, through which he has acquired many years of both experience and success. In addition to his extensive entrepreneurial and sales experiences, Kurt is a sales and persuasion coach helping thousands of people reach higher levels of success, income and persuasion mastery. Currently, he is a speaker, consultant, and a Trainer for Mark Victor Hansen and Robert G. Allen Protégés.

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